There is no such thing as market saturation

31 July 2019. There is no such thing as market saturation, just first-base thinking. First-base thinking is when we do the bare minimum that’s required to exist in an industry or category. For example, imagine two competing bakeries that are adjacent to each other and they both do the same thing and offer a similar service. This is when price becomes the differentiator. When price becomes the differentiator, that market has no real value. Read more…

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