The double-edged demand of the South African consumer

27 August 2019. The South African consumer landscape is currently fragmented and polarised, characterised by the double-edged demand of the South African consumer. Some are feeling more prosperous, while others are amongst the most stretched spenders in the world. Some crave new, premium or convenience products, while others seek value for money, quality private-label goods, and prefer to stick to their firm favourites. Read more…

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