Consumer spending habits rewrite the new normal in 2021

3 September 2021. As shoppers around the world begin shifting their pandemic perspectives, they’re rewriting what normal shopper behavior looks like as vastly changed consumers and encountering a vastly different reality than the one that existed before COVID-19. Read more…


WHAT IS CUSTOMER LOYALTY? HOW WOULD YOU DEFINE IT?

6 August 2021. That one question has sparked passionate debates, both in the boardroom and in the bar. The most fundamental area of disagreement is whether “loyalty” from customers is truly achievable, or if brands/retailers should refocus on engagement and experience as the path towards building valuable customer relationships. Read more…


How to Destroy a Brand in Three Easy Steps

14 May 2021. Read more…


The 4 Pillars of Loyalty Campaigns During COVID-19

4 September 2020. Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty. Read more…


4 South African purchasing trends brought on by Covid-19

24 August 2020. From toilet paper in Australia to pasta in Italy and condoms in France, countries have noted interesting patterns of demand in the world of fast moving consumer goods (FMCG) in the last 100+ days. It’s been a rollercoaster for suppliers to navigate the peaks and troughs, amid the legal limitations of lockdown conditions. Read more…


Covid-driven shift in consumer values and spending behaviour

21 August 2020. With South Africa entering Level 2 lockdown this week, businesses need to ask themselves if they are prepared to face the new consumer. Do they know how their customer has changed in the wake of a global health pandemic? Are they aware of what their target market now value and their changed belief systems? Read more…


What’s Next in Wine’s New Normal?

5 June 2020. The pandemic has already brought changes to how we drink wine, but will they be permanent? Read more…


Redefining Loyalty: 6 Strategies to Shift Priorities During a Global Disruption

24 April 2020. What is the realistic definition of loyalty in times when everyone is in ‘survival’ mode? How can marketers empathize, sympathize, and be good, responsible human beings in these uncertain times? Read more…


Wine post Covid-19; Earning the Right

21 April 2020. Read more…