Turning private labels into powerhouse brands

3 November 2020. Consumers have recently been snapping up private-label goods at grocery and mass retailers. Will this trend last? Only if retailers develop a compelling private-label strategy and operating model. Read more…


The 4 Pillars of Loyalty Campaigns During COVID-19

4 September 2020. Here is a quick guide to creating and delivering proactive, effective communications that will maintain customer loyalty in and after these times of uncertainty. Read more…


4 South African purchasing trends brought on by Covid-19

24 August 2020. From toilet paper in Australia to pasta in Italy and condoms in France, countries have noted interesting patterns of demand in the world of fast moving consumer goods (FMCG) in the last 100+ days. It’s been a rollercoaster for suppliers to navigate the peaks and troughs, amid the legal limitations of lockdown conditions. Read more…


Covid-driven shift in consumer values and spending behaviour

21 August 2020. With South Africa entering Level 2 lockdown this week, businesses need to ask themselves if they are prepared to face the new consumer. Do they know how their customer has changed in the wake of a global health pandemic? Are they aware of what their target market now value and their changed belief systems? Read more…


Understanding and shaping consumer behavior in the next normal

27 July 2020. Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Read more…


Reimagining marketing in the next normal

20 July 2020. COVID-19 is changing consumer behavior in at least six important ways. Here’s how marketing leaders can adapt. Read more…


What’s Next in Wine’s New Normal?

5 June 2020. The pandemic has already brought changes to how we drink wine, but will they be permanent? Read more…


Redefining Loyalty: 6 Strategies to Shift Priorities During a Global Disruption

24 April 2020. What is the realistic definition of loyalty in times when everyone is in ‘survival’ mode? How can marketers empathize, sympathize, and be good, responsible human beings in these uncertain times? Read more…


Wine post Covid-19; Earning the Right

21 April 2020. Read more…