10 October 2019. Wine Tourism Toolkit developed for South African wineries. Topical information on running a wine tourism business is provided in eight sections, along with case studies from South Africa, Australia and California. Each chapter also contains practical business tools like checklists and templates.
28 August 2019. Wine Tourism Expert keen to exchange ideas at upcoming Wine and Food Tourism Conference.
Encouraging local travellers to overnight in the Cape Winelands is one effective way of boosting tourism income while at the same time promoting responsible drinking, believes Marisah Nieuwoudt.
Nieuwoudt is wine tourism manager for Vinpro that represents 2 500 of the country’s wine producers, cellars and industry stakeholders.
Speaking ahead of the Wine & Food Tourism Conference at Spier near Stellenbosch on 18 September, that she will be attending, she said she was looking forward to sharing ideas and case studies with speakers and delegates. “I see the conference as a key resource for progressing ideas, testing concepts and getting feedback from some of the best in the business. One area I’m keen to discuss is how best to accelerate the switch in local mindset from day-tripping to longer stays in many of our wine-growing regions.
“Currently, up to 70% of visitors to South Africa’s wine routes are domestic travellers. Instead of exploring the wineries at a leisurely pace, they tend to focus on one or two activities that they sandwich between the drive there and back. Not only are they limiting their enjoyment, but they are curtailing opportunities for tourism providers.
“Part of the reason for their choosing an excursion rather than an overnight stay is the cost of accommodation. I’m glad to say the industry is exploring the development of modestly priced alternatives in the smaller towns and on farms to give people a greater incentive to stay over. This obviously has advantages for the local restaurants and hospitality staff.
“In the desire to cultivate international custom, which of course is critical to the continued success of our industry, we sometimes tend to overlook the opportunities right in front of us. Local visitors are most likely to be repeat visitors. They are also likely to be able to travel outside of high season times, thus potentially generating a steadier, year-round income flow for tourism providers.”
She said that pricing accommodation around R1 000 a couple per night was also a good way to entice return travellers to the Winelands to explore some of the lesser-known areas. “This applies not only to the domestic market but also to international travellers. If they can be convinced to return to the country to experience newer areas at favourable rates, more levels of the value chain stand to benefit.
“We offer such diversity of landscape, terroir, hospitality, experiences, people and stories which are designed to appeal to connoisseurs as well as enthusiasts and novices. Why not retain a focus on those visitors whom we can readily access and whom we already know are receptive to our offerings? It’s an opportunity to deepen relationships.
“Take Namibia as an example. More than 80% of travellers from Namibia to the Western Cape are repeat visitors. There is so much we can do to induce them to spend more time with us and at more frequent intervals. This is not to say we should be overlooking or ignoring travellers from elsewhere on the continent or around the world. Our three biggest international markets are the UK, Germany and the US. Let’s continue to cultivate these visitor streams and grow the opportunities they offer but let’s also look closer to home.”
She said that in addition to the widely recognised quality and value offered by South Africans in the wine industry, the country’s emphasis on eco- and social sustainability across the value chain stood it in good stead with travellers worldwide.
“We have excellent eco and socially sustainable credentials, thanks to well-established and continually improving climate mitigating and social upliftment policies. With sustainability increasingly informing the buying decisions of wine lovers, South Africa is well placed to assure them of production integrity across the value chain, now that two-thirds of the country’s wine grape crop is produced under ethical conditions by Wine and Agricultural Ethical Trade Association (WIETA) accredited producers.
“Based on global trends, we’ll soon need to include sustainability credentials, from biodynamic or organic farming, and more. It’s a topic I’m looking forward to debating with my fellow-delegates at the conference.”
About the Wine & Food Tourism Conference:
More than 15 top-level experts will be sharing the stage at the Wine & Food Tourism Conference at Spier on 18 September. High-profile personalities include trends analyst Dion Chang, digital expert Judith Lewis from the UK, Wesgro CEO Tim Harris, as well as immediate past Minister of Tourism Derek Hanekom.
Delegates will also get to witness the announcement of the honourees of the inaugural Wine & Food Tourism Awards. It will be presented by South Africa’s National Minister of Tourism, Mmamoloko Kubayi-Ngubane. Wine, food and hospitality establishments will be highlighted in three distinct categories: Innovation, Service Excellence and The Authentic South African Experience.
Go to www.wineandfood.co.za for more information, and to register for the conference.
The theme of this year’s conference is “Trends in Wine and Food Tourism”.
– Regular price: R3 800 plus 15% VAT
– Student price: R1 750 plus 15% VAT
Special offer! When you register at full rate for this year’s conference, you now have the opportunity to bring a junior staff member along at no additional cost. This is an excellent opportunity for those in mentorship positions to expose their mentees to all that’s hot and happening in the wine and food tourism sector, and to learn first-hand from wine and food tourism experts in their respective fields.
Twitter and Facebook: @winefoodconf
Margi Biggs, Convenor, Wine & Food Tourism Conference
Telephone: 082 770 1440
DATE 28 AUGUST 2019
ISSUED BY AUGUST COLLECTIVE
FOR WINE & FOOD TOURISM CONFERENCE
QUERIES MARGI BIGGS, SPECIALIZED TOURS & EVENTS, 082 770 1440
MARLISE POTGIETER/JANI-MARI SWART, AUGUST COLLECTIVE, 072 562 5307/073 183 0695/021 461 0311 OR email@example.com; firstname.lastname@example.org
23 July 2019. The online Toolkit provides a blueprint to assist wineries to plan and implement their wine tourism initiatives, as well as seven sections which focus on different aspects of wine tourism, each including resources, check lists, templates and case studies. Users can work through the Toolkit sequentially or select different modules and topics to suit their needs.
Vinpro launched the Wine Tourism Toolkit, a comprehensive resource for South African wine tourism at an event for wine industry stakeholders in Paarl today. The Toolkit was developed on behalf of the industry to assist businesses to establish or expand their wine tourism footprint.
“For most companies, wine tourism revolves around the tasting room and associated facilities and services. Due to its visitor-facing role, this automatically launches wineries into the realm of hospitality and tourism and it’s up to them to create a multi-visit destination worthy of visitors’ time,” says Marisah Nieuwoudt, wine tourism manager at the wine industry body Vinpro.
The online Toolkit provides a blueprint to assist wineries to plan and implement their wine tourism initiatives, as well as seven sections which focus on different aspects of wine tourism, each including resources, check lists, templates and case studies. Users can work through the Toolkit sequentially or select different modules and topics to suit their needs.
The benefits to wineries of using the Toolkit would include unlocking additional revenue streams by developing a suite of wine tourism experiences, improved service delivery, increased revenue from wine sales and growing brand awareness by offering quality experiences to visitors.
The Toolkit is made available to the industry at no cost thanks to funding from the Cape Winelands District Municipality (CWDM), as well as a further contribution from Vinpro to expand its reach to wine-related businesses across the country.
“The CWDM recognises the strategic value of wine production as part of the broader regional economy where the multiplying effect contributes further to agri-processing, wine tourism, hospitality, employment opportunities, skills development and manufacturing, to mention a few,” says Dr Helena von Schlicht Alderman, CWDM executive mayor. “Cooperation through strategic partnerships is vital to the continued growth of the industry and the association of the CWDM with Vinpro is ideal in striving towards excellence in the promotion of our wine tourism product.”
Wine tourism was identified as one of the driving forces that would help the industry reach certain growth targets set by the Wine Industry Strategic Exercise (WISE) by 2025. “The Toolkit is one of various milestones on our journey, through which we aim to take our world-class wine tourism industry to the next level by increasing the number of visitors to destinations across all regions, growing wine tourism’s contribution to GDP annually, creating new job opportunities and identifying training opportunities for individuals working in this sector,” says Vinpro MD Rico Basson.
“I would like to thank all wineries, consultants, Government institutions and industry partners who shared their expertise and experience with us towards developing the Toolkit, and encourage any business who plans on establishing or expanding their wine tourism footprint to use it,” says Marisah.
A series of workshops are currently being planned, which will cover the content of the Toolkit, and Vinpro will consult with the industry on specific areas that they would like future workshops to focus on. The dynamic Toolkit will be updated bi-annually to ensure that the content remains fresh and relevant.
1 April 2019 – The annual Business of Wine & Food Tourism Conference, currently in its fourth year and known as the Wine & Food Tourism Conference from 2019, introduces the Wine & Food Tourism Awards.
12 March 2019 – Since its inception in May 2017, the programme has created an average of 121,534 jobs, with 157 employers hosting learners in their establishments for the practical component of the programme. Read more…
8 January 2019 – It is planned for, reserved, scripted. This shift has been happening over time, but has now reached critical mass: dining out is the main event in a night or day out… The way we dine out has changed – instead of serving just a meal, restaurants have become destinations in their own right. Read more…
25 September 2018 – Tourism is an important growth industry for Africa. In 2017, tourism contributed 8.1% to Africa’s GDP. This sector is an important economic driver for many SADC and East African countries enabling diversification from natural resources dominant industries. Read more…
15 March 2018 – Ninety-nine percent of tour operators in the Western Cape include wine tours in their itinerary, which has helped wine tourism in the province grow by 16% in the past year. Read more…
8 January 2018 – The World Travel and Tourisim Council (WTTC) has released a new report on the effects of overcrowding across the world’s major tourism destinations. Read more…
12 October 2017 – Cape Town International Airport clinched the award for Africa’s leading airport, while The Palazzo Montecasino in Johannesburg claimed the title for Africa’s Leading Casino Resort 2017 and Durban won Africa’s Leading Meetings & Conference Destination 2017.