IWSR Press Release

15 August 2018 –

Convenience, experience, technology and mindful drinking are key driving factors in the constant evolution of how, where and what beverage alcohol consumers are drinking. The IWSR Global Trends Report 2018, released this week, explores the pivotal trends changing the landscape of the global alcohol market.

Convenience Factor

Online channels are revolutionising the industry. E-commerce sales are rapidly gaining traction across the globe, creating a new frontier for beverage alcohol sales. A new tech-savvy generation of consumers are turning their back on traditional retail, opting for the convenience and simplicity of ordering online. The speed and ease of service provided by on-demand delivery platforms such as Drizly in the US or Bevy in the UK is one of the fundamental drivers of online purchases. In addition, on-site sales at local producer-level and drive-through liquor stores are catering to the demand for more convenient purchase options.

Occasion-Based Drinking

Concerts, pop-up restaurants, food fairs and other event-based occasions are all contributing to the rise of the ‘new’ premise where experience sits at the heart of the occasion. With brand activations often tightly integrated into the activity, these non-traditional events and venues are challenging the long-held assumption of specific products for specific occasions. Product innovation and the blurring of category lines are both helping to further this trend.

Mindful Drinking

Growing health consciousness, or what has been dubbed ‘mindful drinking’, is creating a swell of demand for low- or no-alcohol beverages, particularly among the new generation of consumers reaching legal drinking age. Lower-ABV variants of popular spirits brands are growing rapidly at the expense of traditional lines. The wellness trend has spurred a move away from artificial flavours to lighter and more natural ingredients.

Cannabis Drinks

The desire for low-alcohol drinks also lends itself well to the growing cannabis drinks trend. There is a growing industry for non-alcoholic cannabis drinks and CBD-infused alcoholic cocktails. Beer producers are looking to develop non-alcoholic beers containing CBD. This trend is most prominent in the US and Canada, but CBD cocktails can also be found in the UK. This looks likely to be one of the biggest disruptors the drink industry has ever seen.

The IWSR Global Trends Report 2018 looks at the pivotal trends from around the world, giving you a picture of what’s driving the markets and where the biggest opportunities for the industry lie. The IWSR, the world’s leading authority on global beverage alcohol data and analysis, compiles the report through on-the-ground research in-market, with over 1,600 face-to-face interviews with key industry players.


Press contact

Helen Jagger – helen@theiwsr.com +44 (0)79 7680 9346

Other enquiries

US & Canada: Brandy Rand – brandy@theiwsr.com +1 646 830 2616

Rest of world: Graziella Jeffery – graziella@theiwsr.com +44 (0)20 7689 6834

VinPro Press Release

8 August 2018 – Attend a series of Vinpro Winetech technical days and find out how to get your vines back on the road to recovery following one of the most severe droughts in the past century.

AgriExpo Livestock Press Release

8 August 2018 – 2 500 learners expected at Agri-Expo Livestock

About 2 500 learners will experience farm life in October thanks to a dynamic agricultural education program at Agri-Expo Livestock, a world-class exhibition of the livestock and dairy industries, from Thursday 11 to Saturday 13 October 2018 at Sandringham outside Stellenbosch.

More than 7 000 primary and secondary school learners from 40 schools visited the expo over the past four years to attend the free schools’ programme, supported by the Western Cape Department of Agriculture. According to Johan Ehlers, Chief Executive Officer of Agri-Expo, Livestock creates an important platform for the public and especially for young people to learn more about agriculture.

“Farm life is an experience that few children still have today. Livestock offers many children their first direct contact with farm animals like cattle, “said Ehlers. “It is important for us to inform young people about agriculture, especially as career choices, because they are the future generation that will be responsible for looking after the industry and developing it further.”

The schools’ programme includes more than ten stations where specialist presenters interactively communicate the dynamics of industry and agricultural career opportunities to learners. Livestock houses more than ten different beef cattle breeds as well as the three most popular dairy breeds, namely Jerseys, Ayrshires and Holsteins. Learners can experience the differences in colour, size and shape first-hand and get the opportunity to touch the animals and ask experts about the different breeds.

Four of the stations are dedicated to the dairy industry. Learners visit a modern milking parlor where they see how cows are milked and learn more about milk systems, refrigeration and the value chain. In the Cow Hotel, learners can experience why Livestock is the only show in South Africa that guarantees true comfort for dairy cows. The Milk Producers Organisation (MPO) also presents a talk about the health benefits of dairy, the value chain and the value of the dairy industry.

Learners especially enjoy the sheep shearing activity where they can touch wool and learn to distinguish between different sheep breeds. According to Pierre Vlok, BKB Manager: Wool Western Region, it is essential for the sheep and wool industry to demonstrate the correct shearing and handling techniques and to promote career opportunities in the industry. “Sheep shearing is something that many children do not know. Livestock is a wonderful opportunity to offer a new perspective on the sheep industry and agriculture in South Africa, especially for the urban child,” said Vlok.

Other presenters include experts in the red meat industry, the poultry industry, hygiene and food safety, veldfires and the Elsenburg Agricultural Training Institute. The schools’ programme takes place on Thursday 11 and Friday 12 October. It is suitable for grade 6 to 11 learners. Booking is essential and schools are responsible for transport. For inquiries and bookings, contact Claudine Wagner at 021 975 4440 or admin@agriexpo.co.za.

Children can also visit the expo with their parents. Livestock is open daily from 08:00 to 18:00 and includes the Groot Plaasproe with food stalls and various activities for the whole family. Children can meet more than 300 different animals, visit a touch farm and enter their bunnies for a pet rabbit show. Tickets are available at Computicket and the gate at R100 for adults and R30 for scholars (free on Thursday and Friday). Access for children under six years is free. Pensioners pay only R50 on Thursday and Friday. For more information, visit www.diegrootplaasproe.co.za or follow the Groot Plaasproe on Facebook, Instagram or Twitter.


 Isabeau Botha

Korporatiewe Kommunikasiebestuurder/Corporate Communication Manager



021 975 4440/072 247 5868


Agri-Expo Livestock News

26 July 2018

A world-class showcase of the South African livestock industry and its value chains awaits visitors to the fifth Agri-Expo Livestock from Thursday 11 to Saturday 13 October 2018 at Sandringham outside Stellenbosch.

A first at this year’s Livestock is the SA Holstein National Championships during which visitors can expect to see top class animals from all over the country inside the ring.


Biggest of its kind

Agri-Expo Livestock has over the past four years established itself as the most prestigious livestock event in the country, hosting the biggest dairy show in South Africa, as well as the biggest beef interbreed championships of its kind, with the crowning of the FNB Dairy Queen and BKB Red Meat King or Queen on Saturday 13 October as its highlight.

Andrew Masterson from the Eastern Cape made history by winning both championships last year. Masterson describes this as a huge honour, firstly as the standard is very high at Livestock, and secondly because of the exposure to the biggest crowd of visitors he has ever seen at a cattle show.


Focus on education

Livestock’s popular free milk goat and beef cattle information days, supported by the Western Cape Department of Agriculture and Standard Bank, includes interesting speakers such as Llewellyn Angus and Dr Faffa Malan.

Around 2 500 primary and high school learners, from schools as far as Kleinmond, annually visit the expo for a free schools’ programme, supported by the Western Cape Department of Agriculture. The programme includes eleven interactive stations where learners can experience cows being milked; get up close with different animals; and learn more about agricultural careers.

The programme also includes the Old Mutual Insure Regional Youth Show, the Landbouweekblad Challenge for handlers and carers, the Western Cape Boerboel Show, the Cape Rabbit Club’s Spring Show, sheepdog auctions and a variety of other activities. As part of the Groot Plaasproe, various stalls will sell farm food, wine and craft beer. Die Broers and other popular artists will perform on Saturday 13 October.

Livestock takes place daily from 08:00 to 18:00. Visit for the full programme. Tickets are available from Computicket and at the gate. Visit www.livestock.org.za for more information or contact Agri-Expo on 021-975 4440 or admin@agriexpo.co.za.



Isabeau Botha

Korporatiewe Kommunikasiebestuurder/Corporate Communication Manager



021 975 4440/072 247 5868


PMA Fresh Connections: Southern Africa Conference and Trade Show

5 July 2018 – Produce Marketing Association (PMA) on 15-16 August 2018 at the CSIR International Convention Centre in Pretoria: “Connect Local, Grow Global”

Agri Expo News – The Groot Plaasproe – from goat to beer!

3 July 2018 – The Groot Plaasproe on Sandringham outside Stellenbosch is where lovers of traditional delicacies can enjoy roosterkoek, game meat, skaapstertjies, wine and more, over three days from Thursday 11 to Saturday 13 October 2018.