Nielsen uncovers the true state of the SA consumer mindset

17 October 2019. The 2019 Nielsen South Africa Shopper Trends Report has found that ‘lowest prices’ are no longer the key driver of store choice in the country and that value for money, along with the shopping experience is what is driving South African shopper feet through the door. Read more…


Unpacking SA consumers’ in-store wine selection

10 October 2019. The study focused on consumers’ purchase behaviour during in-store selection of bottled wine. Read more…


Gen X holds more potential in alcohol than millennials

25 September 2019. Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move. Read more…


The Chinese luxury consumer

14 August 2019. Chinese consumers are now the engine of worldwide growth in luxury spending. The fast-expanding bulge of affluent citizens combined with a small but very wealthy coterie means there’s much more income to spend on luxury goods and services—from fashion, jewelry, and prestige cosmetics to artwork and high-end travel. Read more…


US remains ‘most attractive’ wine market, according to new report

7 August 2019. Read more…


Tier 1 trends in China

5 August 2019. Consumers in Tier 1 cities, especially Shanghai and Beijing, are looking for very niche wines, boutique wines, specific terroirs and varietals. Read more…


The impact of plain packaging on brand value

1 August 2019. The debate around the issue of plain packaging once again highlights the value of product branding and its impact on brand value. In South Africa, the debate has been bought to the fore recently around government proposals to ban packaging design on tobacco products. Read more…


What matters in customer-experience transformations

23 July 2019. Few debate the importance of customer experience, but companies still have trouble transforming their organizations to capture all the advantages of excellent customer experience. While approaches vary based on the maturity of the business and the customer opportunities, the most-successful companies address three building blocks: aligning on a strong aspiration, implementing a disciplined process for transformation, and building up the enablers to make it all work. Read more…


The future of personalization—and how to get ready for it

2 July 2019. Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve. Read more…


Word-of-Mouth Marketing: How to Radically Boost Success

1 July 2019. Companies can increase word-of-mouth referrals by existing customers and also the resulting conversion rate of new customers — each by 86% — based on how incentive offers are presented. Read more…