14 July 2017. Dynamic pricing – the mechanism employed by the airlines and the disruptive taxi company – are not new. Higher demand meant higher prices. READ.
28 June 2017 – The Chinese wine market is a fast-evolving creature, often tough to keep track of. Some of the changes over the past 5 years have been so rapid and dislocating that they have quickly destroyed the viability supposedly robust business models, while creating at least as many new ones. Read more…
CONSUMERS are much more influenced by wine label descriptions than previously thought.
Research by the University of Adelaide has shown wine descriptions can alter consumer emotions, increase how much they like a wine and encourage them to pay more for a bottle.
The study has been published in the journal Food Research International.
“Choosing the right wine at the point of sale whether in a wine store, in a restaurant or online can be a difficult task,” project leader Associate Professor Sue Bastian said.
“The importance of wine labels and label information has been widely studied and it’s been clearly shown that they represent useful information which influences consumer choice.
“Our study extends these findings, showing that wine descriptions also influence our whole wine consumption experience.”
The researchers found “cleverly written” wine and producer descriptions can evoke more positive emotions.
The study was conducted with Australian white wines and 126 regular white wine consumers.
The consumers evaluated the same set of three commercially available white wines — chardonnay, riesling and sauvignon blanc — under three information levels.
The levels were a blind tasting with no information, a tasting with a basic sensory description, and another with an elaborate/emotional description.
The presentation of more elaborate wine descriptions, which included information regarding winery history and positive wine quality statements, significantly increased the preference rating the consumers allocated to the wines.
Postdoctoral research fellow and first author on the study Lukas Danner said these findings had important implications for wine producers and the hospitality industry in that descriptions required more than just wine tasting notes.
“This research was funded by Australian grapegrowers and winemakers through Wine Australia with matching funds from the Australian Government.”
In many countries, consumers felt less financial pressure in 2016 than they did the year before. (more…)
9 May 2017 – Pop-up ads, slower page-load times and irrelevant ads are just a few of the reasons why. Read more…
A new report has shown the UK is leading the European market in online booze sales, with more than three time as many consumers buying online than the global average. The report showed that around 21% of UK consumers had brought alcohol online, behind only China (27%) and Japan (22%). This compares to a global average of around 8%. Read more…
For South Africans, sentiment is not necessarily income-dependent. With only 45% of respondents reporting they’re able to spend freely or comfortably purchase items that they want, 54% cite premium products worth the money and 50% because these products make them feel good. Although, brand trust remains integral to a purchase, 59% believe that premium claims are a way for a brand to just charge more money. Read more…