UK leads Europe for online booze sales

A new report has shown the UK is leading the European market in online booze sales, with more than three time as many consumers buying online than the global average. The report showed that around 21% of UK consumers had brought alcohol online, behind only China (27%) and Japan (22%). This compares to a global average of around 8%. Read more…


What´s drawing South African consumers to premium products?

For South Africans, sentiment is not necessarily income-dependent. With only 45% of respondents reporting they’re able to spend freely or comfortably purchase items that they want, 54% cite premium products worth the money and 50% because these products make them feel good. Although, brand trust remains integral to a purchase, 59% believe that premium claims are a way for a brand to just charge more money. Read more…


Do you personalise your marketing efforts?

Personalised marketing extends beyond friendly digital greetings, such as “Welcome back!” and “We missed you”. Read more…

#BizTrends2017

Think you know South African shoppers? Think again. Recent shopper insights* research reveals local consumers have changed. A lot. And this radically redefined identity is tipped to gain significant momentum in 2017. Read more…

The rise of gender-specific wine

Gender-based marketing is the latest buzz word in the wine world, with big players creating brands designed to appeal to specific sexes. Read more…


Out of Africa – the Next Big Wine Market?

Could the world’s poorest continent be the savior of the world’s wine producers? Read more…