How Millennials Are Reinventing the Wine Culture

14 February 2018 – Millennials are known for an interesting and unique approach to life. There’s nothing general about millennial lifestyle since the accent is on the individuality. However, with specific habits, and out-of-the-box thinking and philosophy, influence on wine culture is very noticeable. Read more…


2017 China wine imports

7 February 2018 – China’s wine imports rose further in 2017, with Australian, Chilean and Georgian wines showing significant growth. Meanwhile, Higher average prices for bulk and sparkling wines suggest the market’s increased demand for quality. Read more…


How Wineries Survive a Changing Wine World

25 January 2018 – So how does a winery keep that customer from wandering off? Read more…


Millennials Are Wary of Celebrity Endorsements

1 December 2017 – A wide-ranging survey of US millennial internet users found that the vast majority of respondents, 78%, either had a negative view of celebrity endorsements, or were indifferent to the practice with regard to making a purchase. Read more…


Castel Frères leads IWSR’s top 100 wine list

16 November 2017 – Castel Frères has been named the largest still wine brand in the world by the IWSR, the leading provider of data and analysis on the global beverage alcohol market. The list, published in the November issue of the IWSR Magazine, places Castel Frères in the top spot for the second year in a row despite strong volume gains from other brands in the top five. Barefoot and Concha y Toro posted the strongest gains in the top ten, both increasing by more than 1m nine-litre cases. Read more…


What shoppers really want from personalized marketing

31 October 2017 – When done right, personalization can be a huge boom for retailers and consumers.


Amazon Halts Online Wine Sales

24 October 2017 – Regulatory complications connected to the tech giant’s recent acquisition of Whole Foods led them to quit online wine retail. Read more…


Top five South African consumer trends

18 October 2017 – Global market intelligence company, Euromonitor International, has just released the latest results of the 2017 Global Consumer Trends survey. Read more…


How Apple’s new technology will overturn wine marketing

9 October 2017 – Now, since the launch of iOS 11, anyone with recent iPhone will have instant access to the world of AR as soon as they obey the prompt to update their software. Read more…


Growth in Africa’s consumer sector

3 October 2017 – Africa remains a high-potential region, but growth is concentrated in a few markets and income segments. To win, companies need a tailored, data-driven approach.