The Chinese luxury consumer

14 August 2019. Chinese consumers are now the engine of worldwide growth in luxury spending. The fast-expanding bulge of affluent citizens combined with a small but very wealthy coterie means there’s much more income to spend on luxury goods and services—from fashion, jewelry, and prestige cosmetics to artwork and high-end travel. Read more…


US remains ‘most attractive’ wine market, according to new report

7 August 2019. Read more…


Tier 1 trends in China

5 August 2019. Consumers in Tier 1 cities, especially Shanghai and Beijing, are looking for very niche wines, boutique wines, specific terroirs and varietals. Read more…


The impact of plain packaging on brand value

1 August 2019. The debate around the issue of plain packaging once again highlights the value of product branding and its impact on brand value. In South Africa, the debate has been bought to the fore recently around government proposals to ban packaging design on tobacco products. Read more…


What matters in customer-experience transformations

23 July 2019. Few debate the importance of customer experience, but companies still have trouble transforming their organizations to capture all the advantages of excellent customer experience. While approaches vary based on the maturity of the business and the customer opportunities, the most-successful companies address three building blocks: aligning on a strong aspiration, implementing a disciplined process for transformation, and building up the enablers to make it all work. Read more…


The future of personalization—and how to get ready for it

2 July 2019. Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve. Read more…


Word-of-Mouth Marketing: How to Radically Boost Success

1 July 2019. Companies can increase word-of-mouth referrals by existing customers and also the resulting conversion rate of new customers — each by 86% — based on how incentive offers are presented. Read more…


Delicious, Easily Accessed, Low-Priced Alcohol—What Consumers (will) Want

26 June 2019. Read more…


Six governing considerations to modernize marketing

24 June 2019. Legacy structures and operations are keeping companies from taking full advantage of technology. Read more…


Why Paid Loyalty is About More Than Just a Fee

11 April 2019 – The difference between a free loyalty program and a paid loyalty program seems obvious. One is free to sign up for and one requires members to pay a recurring fee to stay in the program. But paid loyalty is about so much more than a membership fee. It’s about attracting your best customers and creating a unique and reciprocal relationship with them. Read more…