China’s thirst for wine is outpacing the rest of the world. Here’s why

14 August 2018 – China is set to outpace much of the rest of the world by 2020 and become the world’s second-largest wine market. And a key driving force behind that may be e-commerce. Read more…


5 expectations of the African millennial consumer

23 July 2018 – As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had – and will continue to have for decades to come as they settle into their prime spending years. Read more…


Non-alcoholic wine-flavoured water

14 June 2018 – An Israeli drinks company has created a flavoured water infused with “the spirit of wine” as demand for low and no ABV products rises. Read more…


Taking the battle to brands: the new trends in own label

8 June 2018 – Own label has never had it so good. Buoyed by a decline in brand loyalty, the rise of the discounters and a value-focused younger generation, share is steadily increasing in almost every developed market. Read more…


5 Top Trends for Customer Loyalty in 2018

24 May 2018 – There has never been a more important time to reevaluate your approach to customer engagement, customer experience, and yes, customer loyalty. Read more…


Sweden is more than a monopoly wine market

21 May 2018 – Sweden is no longer an analogue market, but a digital market. Read more…


Alcohol advertisers are fleeing the Twitter nest

24 April 2018 – Twitter is undoubtedly the most effective customer service platform, but alcohol brands have been historically wary of using it as a core marketing channel. Read more…


Study sheds light on SA consumers’ attitudes towards wine

10 April 2018 – South African wine consumers share similar perceptions about wine across different ethnic groups. Read more…


How to succeed at trade fairs

19 March 2018 – The key is for exhibitors to have a defined and measurable objective. Read more…


How Millennials Are Reinventing the Wine Culture

14 February 2018 – Millennials are known for an interesting and unique approach to life. There’s nothing general about millennial lifestyle since the accent is on the individuality. However, with specific habits, and out-of-the-box thinking and philosophy, influence on wine culture is very noticeable. Read more…