UK: On-trade alcohol sales continue to fall due rising prices

13 September 2017 – The Wine and Spirit Trade Association (WSTA) reported today that Brexit’s impact on the pound, rising inflation and the 3.9% inflationary duty rise on alcohol imposed by the Chancellor during the Budget in March are all factors to the price increase. Read more…

On Afrikaans wine labels

15 August 2017 – By Tim James. Ten years ago there were remarkably few wines with Afrikaans names (apart from the occasional co-op Droë Steen or Wit Muskadel); now it seems to me the number is growing exponentially. Read more…

China’s top 10 imported wines by country

31 July 2017 – With China’s burgeoning middle class and rising demand for imported wines, the sector is set to see fast-track growth within the next few years. But what are the wines Chinese drinkers are looking to buy, and which countries are responsible for China’s main supplies of imported wines? Read more…

What would dynamic pricing look like in the wine trade?

14 July 2017. Dynamic pricing – the mechanism employed by the airlines and the disruptive taxi company – are not new. Higher demand meant higher prices. READ.

Insight: Is the automated future utopian – or dystopian?

30 June 2017 – Many marketing pundits insist that human interactions are essential in maintaining strong customer relationships. Automate everything and you’ll simply reduce customer relationships to their bare transactional bones, with little to no opportunity to build emotional loyalty through the customer experience. Still, it’s always a good idea to occasional put your most cherished assumptions to the test. Read more…

China: is it time for white wine?

28 June 2017 – The Chinese wine market is a fast-evolving creature, often tough to keep track of. Some of the changes over the past 5 years have been so rapid and dislocating that they have quickly destroyed the viability supposedly robust business models, while creating at least as many new ones. Read more…

Wine descriptions provoke emotional response, study finds

CONSUMERS are much more influenced by wine label descriptions than previously thought.

Research by the University of Adelaide has shown wine descriptions can alter consumer emotions, increase how much they like a wine and encourage them to pay more for a bottle.

The study has been published in the journal Food Research International.

“Choosing the right wine at the point of sale whether in a wine store, in a restaurant or online can be a difficult task,” project leader Associate Professor Sue Bastian said.

“The importance of wine labels and label information has been widely studied and it’s been clearly shown that they represent useful information which influences consumer choice.

“Our study extends these findings, showing that wine descriptions also influence our whole wine consumption experience.”

The researchers found “cleverly written” wine and producer descriptions can evoke more positive emotions.

The study was conducted with Australian white wines and 126 regular white wine consumers.

The consumers evaluated the same set of three commercially available white wines — chardonnay, riesling and sauvignon blanc — under three information levels.

The levels were a blind tasting with no information, a tasting with a basic sensory description, and another with an elaborate/emotional description.

The presentation of more elaborate wine descriptions, which included information regarding winery history and positive wine quality statements, significantly increased the preference rating the consumers allocated to the wines.

Postdoctoral research fellow and first author on the study Lukas Danner said these findings had important implications for wine producers and the hospitality industry in that descriptions required more than just wine tasting notes.

 “Companies could even consider involving consumers in label description optimisation,” Dr Danner said.

“This research was funded by Australian grapegrowers and winemakers through Wine Australia with matching funds from the Australian Government.”

Consumers Don’t Like and Don’t Trust Digital Advertising (Infographic)

9 May 2017 – Pop-up ads, slower page-load times and irrelevant ads are just a few of the reasons why. Read more…

UK leads Europe for online booze sales

A new report has shown the UK is leading the European market in online booze sales, with more than three time as many consumers buying online than the global average. The report showed that around 21% of UK consumers had brought alcohol online, behind only China (27%) and Japan (22%). This compares to a global average of around 8%. Read more…