‘Social media marketing’ is completely useless – but it could be a lot better

11 April 2017 – It was going to be a glorious age. A pristine age. An age without advertising. Social media was going to kill everything from TV commercials to display advertisements. People were going to ‘engage’ and have ‘conversations’ with brands instead. Too bad it was completely wrong. Read more…


Social media’s disappointing numbers game

Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Read more…


Artificial intelligence: Asilomar AI Principles

Artificial intelligence has already provided beneficial tools that are used every day by people around the world. Its continued development, guided by the following principles, will offer amazing opportunities to help and empower people in the decades and centuries ahead.

The Principles have been signed by 1071 AI/Robotics researchers and 1962 others industry leaders.

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Global e-commerce trends taking off locally


Internet of Things gets closer to your plate with IoF2020 project

The Internet of Food & Farm 2020 (IoF2020) project investigates and fosters a large-scale implementation of Internet of Things (IoT) in the European farming and food sector. With a €30 million budget co-funded by the European Union, the project aims to demonstrate the added value of smart webs of connected objects, that are context-sensitive and can be identified, sensed and controlled remotely in the agri-food sector. Read more…


How to improve the use of social media in the wine business?

It is true that social media has attracted an inordinate amount of people over the last two decades and currently, almost everyone is using at least one of its platforms. In large part, this is because interaction between each other, and the community, has always been a basic need for humans, referring to the very famous Maslow’s hierarchy of needs pyramid. Read more…