SA Cheese Festival – Taste the Alternatives

MEDIA RELEASE

For immediate release                                                                                                  25-04-2017

 AGRICULTURAL ROLE-PLAYERS UNITE AROUND CHEESE

SA Cheese Festival – Taste the Alternatives

Foodies the world over agree that cheese harmoniously partners with a great variety of products for an unrivalled and often adventurous gourmet experience. Think cheese and wine for starters, a homely mac and cheese for comfort, and a delectable cheesecake for dessert. The Cape Made: Taste the Alternatives exhibition at the SA Cheese Festival showcases various products, which take hands with cheese to create satisfying culinary encounters.

The Cape Made: Taste the Alternatives exhibition is a joint venture by the Western Cape Department of Agriculture (WCDoA) and Agri-Expo, the organisers of the SA Cheese Festival which celebrates 16 years of cheese from 28-30 April. “We are excited about the convergence of two major agricultural role-players, working towards the same goal of promoting the image of agriculture and enticing the consumer with a variety of locally produced agricultural products,” says Johan Ehlers, Agri-Expo CEO. “Agri-Expo serves to initiate and facilitate opportunities for the promotion of agriculture and the continuously popular SA Cheese Festival presents the ideal platform for a unified celebration of the dairy industry.”

“It is indeed an honour to unite under the cheese banner,” says Joyene Isaacs, Head of the Western Cape Department of Agriculture. “This initiative provides the Western Cape Government with the opportunity to enact its responsibility of assisting producers of primary and processed agricultural products in their quest to gain exposure.

Recipe booklet will inspire

The Cape Made Kitchen further adds value to the experience of visitors to the SA Cheese Festival, when chefs of The Private Hotel School demonstrates specially developed recipes in which cheese ranks high on the ingredient list. Cheese is paired with such products as duck, honey, rooibos tea, pomegranates, nuts, vanilla, mushrooms, olives and olive oil. These recipes have been brought together in an inspirational, yet easy-to-use recipe booklet which is the result of a collaborative agreement between the WCDoA, the Milk Producers’ Organisation (MPO), The Private Hotel School and Agri-Expo and will be distributed at the Festival. “Representing the milk producers in the country, we believe, along with Clifton Fadiman, that cheese is milk’s leap toward immortality,” says Dr Chris van Dijk, MPO CEO. “We should never develop a comfort zone with cheese. Let your culinary boundaries concerning the use and enjoyment of cheese and other dairy products be continuously challenged. This book will support consumers in doing just that!”

According to Susina Jooste, director of The Private Hotel School, cheese is one of the most versatile ingredients to cook or bake with. “Cheese can as easily transform into a sweet treat as the more traditional savoury options. While good quality cheese on its own is most enjoyable, it provides chefs and home cooks with a myriad of options for improvisation.”

Tickets for the 16th SA Cheese Festival are available at Computicket, Shoprite and Checkers at R160 per person per day. Senior citizens pay R100 and children 13 years and younger enter free of charge. No tickets will be sold at the gates. Festival times: 10:00 – 18:00. Sandringham is conveniently located next to the N1, Stellenbosch turn-off (exit 39), between Cape Town and Paarl.

Visit www.cheesefestival.co.za, contact us on tel 021-975 4440 or email admin@agriexpo.co.za for more information.  For competition details and programme highlights, follow us on Facebook (pages/Cheese-Festival), Twitter (@SACheeseFest) and Instagram (sacheesefest).

END

Issued by:         Agri-Expo

tel 021 975 4440

Enquiries:         Yolandi de Wet

tel 082 772 7519

yolandi@yolandidewetpr.co.za


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