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Green Label is at the forefront of insight-led wine bottle innovations in the Australian wine industry. To our knowledge Wolf Blass is currently the only brand able to substantiate its claim of a reduction in GHG emissions due to the completion of a full product Life Cycle Assessment (LCA). The LCA calculated the cumulative environmental impacts from all product stages of Green Label and was further independently verified by Energetics as an external third-party
"Our insights show 96% of consumers today claim they'd like brands to show them how they are helping climate change and the environment (STW Group Ltd, Climate Change 2007) and we see Green Label as an ideal solution for a more sustainable alternative packaging choice presenting a lower greenhouse footprint".
The food standard PET wine bottle employs a leading edge barrier technology that protects the flavour, aroma and colour of the wine for up to 12 months. Available as a Crisp Dry White and Cabernet Shiraz, the Wolf Blass Green Label wines are crafted in a fruit-forward style ready for enjoyment on release.
Green Label is an initial step in a larger exploratory journey for Wolf Blass and the results of this innovation will continually be reviewed in the future from an overall portfolio perspective.
*Compared to a 750ml glass bottle.
Why Green Label?
Green Label produces 29% less greenhouse gas emissions over the entire life cycle of the product.*
36% lighter,* saving on GHG emissions generated during production and transport plus making it more convenient
100% recyclable & shatterproof
Delivers the same quality, taste and consistency as Wolf Blass wines in glass.
Wines:
Wolf Blass Green Label Crisp Dry White 2008
Wolf Blass Green Label Cabernet Shiraz 2008
Recommended Retail Pricing: $16.99
Available from: 1st May 2009
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